Author: APTue, 2018-02-13 03:00ID: 1518554990471364000LONDON: The Premier League’s inflationary bubble burst Tuesday when the $6b sale of British television rights saw a slump in revenue from broadcasters.
The past two auctions both produced 70 percent jumps in the value of rights, fueling spiraling wages and transfer fees and cementing the competition’s status as the world’s richest league. But a second round of bidding for the 2019-2022 rights left two of the seven packages unsold as Sky emerged the big winner, and BT’s number of games was reduced.
The sale of 160 games has raised £4.464b ($6.2b), compared with £5.14b for 168 fixtures from 2016 to 2019. The league will be looking to the sale of overseas rights to provide an upsurge in revenue for its 20 teams.
While remaining the biggest broadcaster of most games in Britain with four packages, Sky boasted how it was now paying 16 percent less per fixture in its £3.579b,